It’s easy to see how branding on the Internet has become just as common, if not more so, than traditional advertising and marketing programs. Blogging, Facebook and Twitter provide just another outlet for brands to connect with their existing customers and consumers who have not yet made the switch. It’s impossible to see sign online and not see interaction between brands and consumers on the various social media outlets. Facebook is now as important as having a website. In fact, some brands rely on their social network profiles as a branding tool more than they have ever used their websites. It’s no surprise, then, that marketing professional and PR firms have had to learn how to use social media outlets such as Twitter as part of their marketing strategy. If you’re a PR rep, marketing professional or even trying to build your business, consider these tips for marketing with Twitter.
1. Promote your sales and deals.
You can encourage new followers by announcing current promotions on Twitter. Whether you post first on Twitter or only provide coupon codes to your followers, you’ll grow your fanbase because your Twitter account provides worthwhile content that perhaps cannot be obtained elsewhere or as quickly. It also encourages sales.
2. Connect with Bloggers
The precedent has been set. Marketing professionals now know that bloggers are a previously-untapped social media niche. Because bloggers have their own following, you can connect to a wider variety of consumers when they take the time to post about your newest product or sale. Plus, many readers view bloggers and reviewers as trusted voices online, and are eager to try out their recommendations.
3. Link to Others
Linking to interesting articles, infographics or the hottest news further provides value to your followers. It only makes sense to market your brand on Twitter by posting links to your own products, websites or blog, but you can easily make the connection to your brand and what’s going on with the world today. It also provides fresh content that can encourage your readers to participate in conversations.
4. Involve the Company President
Social media has shown just how much users like to communicate directly with brands. It makes them feel valued and, sometimes, close to greatness. There’s a reason why celebrities such as Ashton Kutcher are so successful on Twitter — they talk to their fans. When you want to take advantage of this, consider having your president, CEO or partake in the social network chatter. Even if it’s just for a weekly Q&A, it shows your followers that your company exists of real people who take the time to communicate with customers.
5. Reward Your Followers
Sure, special coupons or discounts are always nice, but one surefire way to grow your fanbase on Twitter is to use your account as a platform from which to launch a giveaway. Twitter is also a great tool for spreading the word about your giveaways, so go ahead and give away that gift card, iPad or your newest product, once you reach 5,000 followers.
6. Be a Trending Topic
Trending topics show up on Twitter’s Discovery tab, and they allow users to quickly see what people are talking about. When you chime in about today’s hottest convention or show, you can get a boost of followers when that shows up as a trending topic. Plus, if you’re hosting those events yourself, you can attract attention by keeping attendees up to date. Added a panel or speaker? Tweet it! Build excitement for your event so you can ensure that it’ll show up as a trending topic.
Citations:
Ben Sawyer is a content contributor for New York condominiums community. He is in Internet marketing for 5 years. He likes to blogging and shairng his experiences.
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